Justin Falconer

Bachelor of Commerce (Marketing)

Business Diploma (Entrepreneurship & Innovation)

Marketing Manager

• Drive creative strategy and execution with a digital first mindset
• Manage marketing channels including paid social, email, SEM, SEO, print and radio
• Test and optimize campaigns to meet corporate objectives
• Set clear targets and key performance indicators to ensure advertising meets objectives
• Oversee content strategy to equip sales team with important, interesting and timely content to connect digital and in-store experience

• Build and maintain collaborative relationships with agencies, corporate partners and internal stakeholders
• Responsible for the management of the marketing budget to maximize results
• Lead and educate sales staff on digital best practices
• Establish and monitor marketing goals, set objectives, assign accountabilities, and prioritize

– Explore how technology can help make processes quicker and more profitable

Marketing Contractor

• Research, write and follow up proposals requested by potential clients
• Providing high level of customer service, ensuring satisfaction and retention
• Provide expertise and solutions to a variety of SMB’s

• Successfully developing business models from initial concept to full size business
• Understanding of customer journey, segmentation, and multi-channel contact strategy
• Oversee and coordinate product development
• Lead design, planning, and execution of brand

– Managed two in-house brands (Edmonton in a Box & Sink or Swim Brand)
– Operated retail space housing both companies

Case Processing Agent

– Made decisions on applications for work, study, and visitor extensions in Canada
– Exceeded workload expectation while ensuring attention to detail
– Worked well independently as well as part of a team in a high production environment
– Relied on to make quick judgements and deal with secure information