Justin Falconer

Outgoing, creative and hard-working marketing professional. Proven experience in marketing and brand initiatives, working across multiple business verticals and managing marketing teams. Calculated risk taker who is never afraid of failing and pushing marketing boundaries.

What I Do

Digital Marketing

Digital Marketing

Experienced in the planning, development, execution of digital marketing campaigns. I have always tried to take a 3 step approach to my work. 1). Crafting the strategy, plan and messaging 2). Distribute to the right channels and paid media maximization 3). Analyzing the results and data to properly measure / adjust

Web Design

Web Design

Skilled in WordPress design and development. Ability to analyze where companies can improve there brand messaging and marketing on their website. A portfolio of past designed websites for contracted clients.

Content Creation

Content Creation

Extensive knowledge creating across all Adobe Suites including Premiere, InDesign, Photoshop, Audition and After Effects. Portfolio of photo, video and podcast's that I've shot, edited and delivered to clients.

Management

Management

Work experience as a day-to-day manager, project managing, and hospitality management. Ability to give clear directions, but ready and available to give guidance, help, or knowledge when needed. Managed multiple external parties to complete a common goal / project.

References

Resume

7 Years of Experience

Education

2012 - 2015
MacEwan University

Bachelor of Commerce (Marketing)

2010 - 2012
NAIT

Business Diploma (Entrepreneurship & Innovation)

Experience

Jan 2017 - Present
Vegreville Ford

Marketing Manager

• Drive creative strategy and execution with a digital first mindset • Manage marketing channels including paid social, email, SEM, SEO, print and radio • Test and optimize campaigns to meet corporate objectives • Set clear targets and key performance indicators to ensure advertising meets objectives • Oversee content strategy to equip sales team with important, interesting and timely content to connect digital and in-store experience • Build and maintain collaborative relationships with agencies, corporate partners and internal stakeholders • Responsible for the management of the marketing budget to maximize results • Lead and educate sales staff on digital best practices • Establish and monitor marketing goals, set objectives, assign accountabilities, and prioritize - Explore how technology can help make processes quicker and more profitable

June 2010 - April 2019
Falconer Media

Marketing Contractor

• Research, write and follow up proposals requested by potential clients • Providing high level of customer service, ensuring satisfaction and retention • Provide expertise and solutions to a variety of SMB’s • Successfully developing business models from initial concept to full size business • Understanding of customer journey, segmentation, and multi-channel contact strategy • Oversee and coordinate product development • Lead design, planning, and execution of brand - Managed two in-house brands (Edmonton in a Box & Sink or Swim Brand) - Operated retail space housing both companies

June 2009 - Jan 2014
Citizenship & Immigration Canada

Case Processing Agent

- Made decisions on applications for work, study, and visitor extensions in Canada - Exceeded workload expectation while ensuring attention to detail - Worked well independently as well as part of a team in a high production environment - Relied on to make quick judgements and deal with secure information

Marketing Platforms

Facebook & Instagram Ads

95%

Google & YouTube

90%

LinkedIn

80%

Bing Ads

75%

Traditional Media

80%

WordPress & Shopify

85%

Adobe Skills

Photoshop

85%

Premiere

90%

Audition

85%

InDesign

80%

After Effects

70%

Adobe XD

70%

Portfolio

My Works
Sink or Swim Brand

Sink or Swim Brand

Branding, Content Marketing, Photography
BWNC Podcast

BWNC Podcast

Content Marketing, Podcast
Wilde Advisory Group

Wilde Advisory Group

Web Design
APCCA

APCCA

Content Marketing, Sponsorship Marketing
Conch

Conch

Content Marketing, Photography, Videography
Vegreville Ford

Vegreville Ford

Branding, Content Marketing, Videography
Stevens & Company

Stevens & Company

Branding

Contact

Get in Touch

780-603-1472

Edmonton

info@justinfalconer.co

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